wp_2019benchmarkreport

2019 Membership Performance Benchmark Report

Learn the latest trends in membership retention & growth, engagement and technology.

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The 5th annual survey explores how associations and membership organizations around the world are attracting new members and ensuring growth through member engagement, modern technology, marketing strategies as well as identifying key goals and challenges for association executives. This report includes new insights on formal member engagement plans and adoption of mobile technologies. You’ll learn about:

  • Top priorities: What operating goals are executives prioritizing in 2019?

  • Membership renewals: What's the most popular marketing tactic to retain new members?

  • Member engagement: What are executives measuring in their formal member engagement plans?

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